Our Story
Welcome to WOOF!
Launched by Kyle Rossini in early 2024, We Own Our Future is your one stop shop for fashionable, sustainable apparel. Our inaugural and newly launched collection blends together all of our core valuesinto one stylish, comfortable tee shirt
Here at WOOF, we want you to feel like you are wearing your personality on your sleeve and investing in your wardrobe as well as the world around you; together, we can come together, say goodbye to fast fashion, and own our future!

Style
​
WOOF uses colorblocked design tecnhqiues to inspire a vibrant, bold look. We strive to give you the new "basic tee," while still maintaining your individuality and aesthetic
​
Color has been linked to mental health for a long, long time, and we want our clothing to speak not just to a business movement, but as a lifestyle opportunity prioritizing expression and well-being that will be just as much a part of our products as the fabric itself
Fit
​​
At WOOF, we want to design clothing that EVERYONE can feel confident and comofortable in. Our mission is open to anyone and everyone who wishes to participate!
We have carefully designed our pieces so that they are inclusive to a wide spectrum of bodies and people - the final result being a unisex fit that not only has the best quality, but is made for the most diverse set of bodies. You can learn more about our sizing guide here!
​
Impact
In today's world we believe that simply creating a great product isn't enough - we want to commit ourselves to engaging in sustainable and ethical business practices all throughout our supply chain
We manufacture our clothing in the USA, where those who are cutting and sewing our beloved pieces are humans we establish relationships with and ensure they are being compensated fairly for their efforts. We want to be transparent of our fair labor practices and highlight the importance we place on domestic business
Materials
...what am I actually wearing?
We would never ask you to wear clothing made from something that we wouldn't wear ourselves. From Day One, using the highest quality organic cotton for our products has been an absolute non negotiable for WOOF. But is simply using this material responsible enough to our larger mission and commitment to our planet?
We will only be creating products whose materials have some form of certification for quality and sustainability. All of our products will contain 100% organic cotton abiding to at least one (or both) of the following certifications: the Global Organic Textile Standard (GOTS) and Better Cotton Initiative (BCI)
​
These organizations seek to address numerous problems in the fashion and cotton industry, from inequality and living conditions of farmers to pesticide and water/soil use and optimization of land. Please reference the links above if you would like to learn more - it is truly fascinating stuff!
​​
We want you to feel great about not just the clothes you wear, but the love and care that went into every step of its curation and creation. WOOF is fully committed to clothing that not only feels good on the body, but who’s impact is also non-detrimental to the environment and world